:root{
  --paper:#EFEAE0; --ink:#22201E; --charcoal:#4A4743; --wood:#8A6D4F;
  --wood-l:#B79D82; --line-a:#5B6B54; --line-b:#5B4A3C; --white:#FFFDF8; --sand:#E2DACB;
}
*{margin:0;padding:0;box-sizing:border-box}
body{background:var(--paper);color:var(--ink);font-family:'Archivo',sans-serif;font-size:17px;line-height:1.55}
h1,h2,h3,.serif{font-family:'Fraunces',serif}
.wrap{max-width:1060px;margin:0 auto;padding:0 24px}
section{padding:clamp(70px,9vw,110px) 0}
img,svg{max-width:100%;height:auto}

/* header / nav */
header{padding:22px 0;border-bottom:1px solid var(--sand);position:sticky;top:0;background:var(--paper);z-index:10}
header .wrap{display:flex;justify-content:space-between;align-items:center;flex-wrap:wrap;gap:12px}
.mark{font-family:'Fraunces',serif;font-weight:900;letter-spacing:.14em;font-size:1.1rem;color:var(--ink);text-decoration:none}
nav.primary{display:flex;align-items:center;gap:26px;flex-wrap:wrap}
nav.primary a{color:var(--charcoal);text-decoration:none;font-size:.9rem;letter-spacing:.04em}
nav.primary a:hover{color:var(--wood)}
nav.primary a.join{color:var(--wood);font-weight:500}
nav.primary a.current{color:var(--ink);border-bottom:1px solid var(--wood)}

/* hero */
.hero{padding:clamp(60px,8vw,100px) 0 clamp(50px,7vw,80px)}
.hero .wrap{display:flex;align-items:center;gap:60px;text-align:left}
.hero-copy{flex:1.15;min-width:0}
.hero-art{flex:1;min-width:0}
.hero h1{font-size:clamp(2.6rem,6.2vw,4.6rem);font-weight:900;letter-spacing:.05em;color:var(--ink);line-height:1.02}
.hero .slogan{margin-top:26px;font-family:'Fraunces',serif;font-weight:600;font-size:clamp(1.4rem,2.9vw,1.85rem);color:var(--wood);line-height:1.3}
.hero .tag{margin-top:20px;font-size:1.08rem;color:var(--charcoal);max-width:560px;line-height:1.65}
.hero .tag + .tag{margin-top:16px}
@media(max-width:840px){
  .hero .wrap{flex-direction:column;text-align:center;gap:36px}
  .hero .tag{margin-left:auto;margin-right:auto}
  nav.primary{justify-content:center}
}
.cta-sub{display:block;margin-top:12px;font-size:.9rem;color:var(--charcoal)}
.midcta{display:inline-block;margin-top:36px;background:var(--wood-l);color:var(--ink);text-decoration:none;padding:15px 34px;font-weight:500;letter-spacing:.14em;text-transform:uppercase;font-size:.82rem}
.midcta:hover{background:var(--wood)}
.cta{display:inline-block;margin-top:38px;background:var(--ink);color:var(--paper);text-decoration:none;padding:17px 38px;font-weight:500;letter-spacing:.16em;text-transform:uppercase;font-size:.85rem}
.cta:hover{background:var(--wood)}
.benefits{display:grid;grid-template-columns:repeat(auto-fit,minmax(230px,1fr));gap:22px;margin:28px auto 0;max-width:900px;text-align:left}
.benefit b{color:var(--wood)}
.benefit{font-size:.97rem;color:var(--charcoal)}

.feat{background:var(--sand)}
.kicker{letter-spacing:.3em;font-size:.9rem;color:var(--wood);font-weight:700;text-transform:uppercase}
.alt-line{display:block;color:var(--wood)}
.sub-strong{font-weight:700;color:var(--ink)}
.kicker::before{content:"";display:inline-block;width:28px;height:9px;vertical-align:middle;margin-right:12px;background-repeat:no-repeat;background-position:center center,center center;background-size:28px 1.5px,1.5px 9px;background-image:linear-gradient(var(--wood),var(--wood)),linear-gradient(var(--wood),var(--wood))}
h2{font-size:clamp(2rem,4.6vw,3rem);font-weight:600;color:var(--ink);margin-top:16px;line-height:1.12;max-width:780px}
h2 em{font-style:normal;color:var(--wood);font-weight:600}
h2 + p, .grid2, .grid3, .steps, .fam{margin-top:34px}
.lead{max-width:660px;color:var(--charcoal)}
.lead + .lead{margin-top:16px}
.signup h2{margin-left:auto;margin-right:auto}
.page-head{padding:clamp(60px,8vw,90px) 0 0}
.page-head .kicker{display:block}
.page-head h1{font-size:clamp(2.2rem,5vw,3.4rem);font-weight:700;color:var(--ink);margin-top:14px;line-height:1.1}
.page-head p{margin-top:18px;max-width:640px;color:var(--charcoal);font-size:1.05rem}
.page-head p + p{margin-top:14px}

/* split: two-column text + image layout, used on page-head and feature sections */
.split{display:flex;gap:48px;align-items:flex-start}
.split .split-text{flex:1.2;min-width:0}
.split .split-img{flex:1;min-width:0}
.split .split-img img{width:100%;border:1px solid var(--sand);border-radius:2px;display:block}
.split.reverse{flex-direction:row-reverse}
.split.stretch{align-items:stretch}
.split.stretch .split-img{flex:1.15}
.split.stretch .split-img img{width:100%;height:100%;object-fit:cover}
@media(max-width:840px){.split{flex-direction:column}.split.reverse{flex-direction:column}}

/* steps */
.steps{display:grid;grid-template-columns:repeat(auto-fit,minmax(230px,1fr));gap:30px;margin-top:40px;text-align:center}
.step .num{font-family:'Fraunces',serif;font-size:2.2rem;color:var(--wood-l)}
.step h3{font-size:1.1rem;margin:6px 0 8px;color:var(--ink);font-weight:600}
.step p{font-size:.97rem;color:var(--charcoal)}

/* dark section */
.textiles{background:var(--ink);color:var(--paper)}
.textiles h2{color:var(--paper)}
.textiles .kicker{color:var(--wood-l)}
.textiles .kicker::before{background-image:linear-gradient(var(--wood-l),var(--wood-l)),linear-gradient(var(--wood-l),var(--wood-l))}
.textiles p{max-width:660px;color:var(--sand)}
.textiles p + p{margin-top:16px}
.textiles .rule{height:1px;margin:34px 0 0;background:var(--charcoal)}
.creed{margin-top:26px;font-family:'Fraunces',serif;font-size:1.25rem;color:var(--wood-l)}

/* family / catalog cards */
.fam{display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:22px;margin-top:40px}
.prod{border:1px solid var(--sand);border-radius:2px;padding:22px;background:var(--white);display:flex;flex-direction:column}
.prod .stat{display:block;font-family:'Fraunces',serif;font-size:1.4rem;letter-spacing:.02em;font-weight:700;color:var(--wood)}
.prod p{margin-top:10px;font-size:.95rem;color:var(--charcoal);flex:1}
.prod a{display:inline-block;margin-top:16px;font-size:.8rem;letter-spacing:.1em;text-transform:uppercase;color:var(--ink);text-decoration:none;border-bottom:1px solid var(--wood)}
.prod .price{display:block;margin-top:10px;font-size:.85rem;color:var(--wood);letter-spacing:.03em}
.prod .badge{display:inline-block;margin-top:12px;font-size:.72rem;letter-spacing:.12em;text-transform:uppercase;color:var(--charcoal);background:var(--sand);padding:4px 10px;border-radius:2px;align-self:flex-start}

/* product detail pages */
.pd-hero{text-align:center;padding-top:0}
.pd-hero .capline{margin-top:10px;color:var(--charcoal);font-size:1rem}
.pd-section{border-top:1px solid var(--sand);padding:44px 0}
.pd-section h3{font-family:'Fraunces',serif;font-size:1.5rem;color:var(--ink);font-weight:600}
.pd-section .n{color:var(--wood-l);margin-right:10px}
.pd-section p{margin-top:14px;color:var(--charcoal);max-width:700px}
table.spec{width:100%;border-collapse:collapse;margin-top:20px;font-size:.92rem}
table.spec th{text-align:left;background:var(--sand);color:var(--ink);padding:10px 12px;font-weight:600;font-size:.82rem;letter-spacing:.03em;text-transform:uppercase}
table.spec td{padding:12px;border-bottom:1px solid var(--sand);color:var(--charcoal);vertical-align:top}
table.spec td:first-child{color:var(--ink);font-weight:500;white-space:nowrap}
.unverified{display:inline-block;margin-top:10px;font-size:.82rem;color:var(--wood);border:1px dashed var(--wood-l);padding:6px 10px;border-radius:2px}
.tbd-note{margin-top:14px;font-size:.85rem;color:var(--charcoal);font-style:italic}

/* whole cloth / process list */
ul.plain{margin-top:18px;padding-left:0;list-style:none}
ul.plain li{margin-top:10px;padding-left:20px;position:relative;color:var(--charcoal)}
ul.plain li::before{content:"·";position:absolute;left:0;color:var(--wood)}

/* coming soon */
.tk-box{margin-top:24px;border:1px dashed var(--wood-l);padding:20px 22px;border-radius:2px;color:var(--charcoal);font-size:.95rem;background:var(--white)}
.tk-box b{color:var(--wood)}

/* signup */
.signup{text-align:center;background:var(--sand)}
.signup p{max-width:520px;margin:0 auto;color:var(--charcoal)}
form.list-form{margin-top:32px;display:flex;gap:10px;justify-content:center;flex-wrap:wrap}
input[type=email]{padding:14px 18px;border:1.5px solid var(--charcoal);border-radius:2px;background:var(--white);font-family:'Archivo',sans-serif;font-size:1rem;width:min(340px,80vw);color:var(--ink)}
button{padding:16px 34px;border:none;background:var(--ink);color:var(--paper);font-family:'Archivo',sans-serif;font-size:.85rem;font-weight:500;letter-spacing:.14em;text-transform:uppercase;cursor:pointer}
button:hover{background:var(--wood)}
.fine{margin-top:16px;font-size:.85rem;color:var(--charcoal)}

footer{padding:44px 0;text-align:center;color:var(--charcoal);font-size:.9rem}
footer .mark{display:block;margin-bottom:10px;color:var(--ink)}
footer nav{margin-top:14px;display:flex;gap:18px;justify-content:center;flex-wrap:wrap}
footer nav a{color:var(--charcoal);text-decoration:none;font-size:.85rem}
footer nav a:hover{color:var(--wood)}